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Streamlining user experience with tailored visuals and a cohesive design system.
Project Overview
Uni. partnered with APOLLOTEK to refresh their online presence with a modern, user-centric website. The primary goals were to simplify navigation, improve user experience, and create a cohesive visual identity. To achieve this, we introduced a streamlined design system and custom visuals, including simplified screenshots, to better communicate their value proposition to prospective clients.
Design Approach
Our design philosophy centered on clarity and accessibility.
By analyzing user behavior and industry standards, we developed a strategy to simplify complex content and present it in an engaging, digestible format.
Simplified Screenshots:
Created tailored visuals to showcase Unitrends’ software features effectively without overwhelming users with technical details.
Design System:
Developed a reusable and scalable design system to ensure brand consistency across all digital touchpoints.
Key Features
We crafted a seamless digital experience, paying close attention to the following elements:
Intuitive Layout: Focused on reducing clutter and guiding users seamlessly through key information.
Engaging Visuals: Custom illustrations and simplified screenshots enhanced understanding of the product.
Responsive Design: Ensured flawless performance and usability across all devices.
Results and Impact
The updated Uni website delivered measurable improvements:
Reduced Bounce Rate: A 25% drop in bounce rate due to a more engaging and navigable site.
Faster Updates: The new design system streamlined the process for future content updates.
Enhanced User Understanding: Simplified screenshots led to a 20% increase in user engagement with key product features.
Inspired by what you see? Let's create something remarkable together. Our team is here to bring your vision to life, with the same dedication to detail and creativity showcased in every project.
