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How Apolotek Crafted an Engaging, High-Conversion Experience for a Financial Advisory Firm
Project Overview
Apolotek recently took on the task of redesigning a pension transfer website, aiming to transform a static, informational layout into a highly engaging, user-friendly experience. Prioritizing privacy, we won’t disclose the client's identity but will highlight the exceptional design and UX approaches implemented.
Challenge
A Smooth and Intuitive Ride-Booking Experience
Our client faced issues with a high bounce rate, a low engagement rate, and limited lead generation. They needed a website that communicated credibility, provided clear information on pension transfers, and guided users smoothly through the process to ultimately drive conversions.
Design Approach
Our user-centric design focused on clarity, engagement, and ease of navigation.
We streamlined information into digestible sections, using welcoming visuals and a modern layout to enhance readability and appeal.
Conversion elements, such as clear CTAs and an integrated booking system with Calendly, were strategically placed to guide users toward action. Trust indicators like client testimonials and media mentions helped establish credibility, making the site both inviting and trustworthy.
Results
The redesigned website saw significant improvements
Increase in Conversion Rate: The new design and content flow led to a 45% increase in conversions.
Improved User Engagement: Bounce rates decreased by 30%, while the average time on page increased by 25%.
Streamlined Lead Generation: The integration of Calendly simplified the consultation booking process, resulting in higher engagement and a steady increase in leads.
Inspired by what you see? Let's create something remarkable together. Our team is here to bring your vision to life, with the same dedication to detail and creativity showcased in every project.
